Hola! It’s me Bessy, Founder and creative designer Bessy Martinez. Born in El Salvador and raised in South Texas. Wanting to infuse spanish and english while sharing my culture and childhood memories brought me to create The Everyday Jefa. Jefa means Female Boss in spanish and it doesn't just represent a lifestyle or a career path. It's a symbol of empowerment. As I navigate through being a mom of two boys, it's important to teach them of our culture and how to chanel it through our everyday wear. I hope to inspire woman to share their own thoughts through each piece they wear in our collection.
Gracias to my community & family for all your support!